Lisa Orenstein was born in Georgia’s Fort McPherson Army Hospital on
June 25, 1971. She was raised in Beckley, WV, and attended USC (Coastal Carolina University in Conway, S.C.) from 1989 to 1993. After receiving a Bachelor of Science degree in Business Administration, with an emphasis on marketing, Lisa moved to Macon, GA.
In 2004, Lisa made the decision to leave Lamar and start her own company, getting back to the basics of what she loved most: working one-on-one with customers and helping them grow their businesses through advertising.
Focus Advertising was born in November of 2004, and Lisa is currently the company’s president and CEO.
Focus Advertising oversees the Public Service Program for the Outdoor Advertising Associations of Georgia as well as the PSA Programs in Tennessee and Virginia. In addition, Focus Advertising provides market and demographic research, campaign planning, media buying, contract negotiation, creative and design services and event planning and coordination.